Q1. Have you ever been on a cruise vacation before (large cruise liner with 100s or 1000s of people on it)?
1 = No
2 = Yes

Q2: To the best of your memory, how many cruise vacations have you been on?
1 = 1
2 = 2
3 = 3 to 5
4 = 6 to 10
5 = More than 10
6 = Don't know

Q3: How likely is it that you will take a cruise vacation sometime in the next 10 years?
1 = Extremely likely
2 = Somewhat likely
3 = Not very likely

Extremely likely
0 = Not Selected
1 = Selected

Q4: Does the amount of leisure time you have give you more or less time than the average person in the USA to travel?
1 = More time to travel
2 = About the same
3 = Less time to travel

Q5: Would you say that you have more or less available money than the average person in the USA to spend on travel?
1 = More money to travel
2 = About the same
3 = Less money to travel

Beautiful scenery
0 = No
1 = Yes

Q7: Which of the following itineraries would you MOST prefer for a cruise vacation?
1 = Mexican Riviera (sailing out of Los Angeles, CA)
2 = Eastern Caribbean (sailing out of Fort Lauderdale, FL)
3 = Western Caribbean (sailing out of Tampa, FL)
4 = Alaska (sailing out of Seattle, WA)
5 = Norway and Northern Europe (sailing out of Oslo, Norway)
6 = Mediterranean (sailing out of Barcelona, Spain)

Q8: Which of the following cruise lines would you prefer to cruise with?
1 = Norwegian
2 = Disney
3 = Royal Caribbean
4 = Princess
5 = Holland America
6 = Carnival

Q9: Of these options, how many days would you prefer to cruise?
1 = 7 days
2 = 8 days
3 = 9 days
4 = 10 days
5 = 11 days

Q10: Which of the following best describes you?
1 = Employed full time
2 = Employed part time
3 = Unemployed and looking for work
4 = Unemployed and not currently looking for work
5 = Retired
6 = Other

Q11: What is your marital status?
1 = Single (never married)
2 = Married
3 = Separated
4 = Widowed
5 = Divorced

Q12: What is the highest degree or level of education you have completed?
1 = Less than or some high school
2 = High school graduate
3 = Some college, no degree
4 = Associate's degree
5 = Bachelor's degree
6 = Master's degree
7 = Ph.D.

RLH from choice.model >= 0.33
1 = Selected
0 = Not selected