Unique Identifier
Date of Interview
D1 - Age
D2 - Income
D3 - Gender
D4 - Living arrangements
Living arrangements - other
Q1a - Spontaneous Awareness: Spontaneous Awareness: 1st mention
Q1a - Spontaneous Awareness: Spontaneous Awareness: 2nd mention
Q1a - Spontaneous Awareness: Spontaneous Awareness: 3rd mention
Coca-Cola
Diet Coke
Coke Zero
Pepsi
Diet Pepsi
Pepsi Max
Q2 - No. of colas consumed - Coca-Cola - When 'out and about'
Q2 - No. of colas consumed - Diet Coke - When 'out and about'
Q2 - No. of colas consumed - Coke Zero - When 'out and about'
Q2 - No. of colas consumed - Pepsi - When 'out and about'
Q2 - No. of colas consumed - Diet Pepsi - When 'out and about'
Q2 - No. of colas consumed - Pepsi Max - When 'out and about'
Q2 - No. of colas consumed - Coca-Cola - When 'at home'
Q2 - No. of colas consumed - Diet Coke - When 'at home'
Q2 - No. of colas consumed - Coke Zero - When 'at home'
Q2 - No. of colas consumed - Pepsi - When 'at home'
Q2 - No. of colas consumed - Diet Pepsi - When 'at home'
Q2 - No. of colas consumed - Pepsi Max - When 'at home'
Q3 - Preferred cola
Q4 - Brand Attitude - Coca-Cola
Q4 - Brand Attitude - Diet Coke
Q4 - Brand Attitude - Coke Zero
Q4 - Brand Attitude - Pepsi
Q4 - Brand Attitude - Diet Pepsi
Q4 - Brand Attitude - Pepsi Max
Q5 - Brand Image - feminine - Coke
Q5 - Brand Image - feminine - Diet Coke
Q5 - Brand Image - feminine - Coke Zero
Q5 - Brand Image - feminine - Pepsi
Q5 - Brand Image - feminine - Diet Pepsi
Q5 - Brand Image - feminine - Pepsi Max
Q5 - Brand Image - feminine - None of these
Q5 - Brand Image - health-conscious - Coke
Q5 - Brand Image - health-conscious - Diet Coke
Q5 - Brand Image - health-conscious - Coke Zero
Q5 - Brand Image - health-conscious - Pepsi
Q5 - Brand Image - health-conscious - Diet Pepsi
Q5 - Brand Image - health-conscious - Pepsi Max
Q5 - Brand Image - health-conscious - None of these
Q5 - Brand Image - innocent - Coke
Q5 - Brand Image - innocent - Diet Coke
Q5 - Brand Image - innocent - Coke Zero
Q5 - Brand Image - innocent - Pepsi
Q5 - Brand Image - innocent - Diet Pepsi
Q5 - Brand Image - innocent - Pepsi Max
Q5 - Brand Image - innocent - None of these
Q5 - Brand Image - older - Coke
Q5 - Brand Image - older - Diet Coke
Q5 - Brand Image - older - Coke Zero
Q5 - Brand Image - older - Pepsi
Q5 - Brand Image - older - Diet Pepsi
Q5 - Brand Image - older - Pepsi Max
Q5 - Brand Image - older - None of these
Q5 - Brand Image - open to new experiences - Coke
Q5 - Brand Image - open to new experiences - Diet Coke
Q5 - Brand Image - open to new experiences - Coke Zero
Q5 - Brand Image - open to new experiences - Pepsi
Q5 - Brand Image - open to new experiences - Diet Pepsi
Q5 - Brand Image - open to new experiences - Pepsi Max
Q5 - Brand Image - open to new experiences - None of these
Q5 - Brand Image - rebellious - Coke
Q5 - Brand Image - rebellious - Diet Coke
Q5 - Brand Image - rebellious - Coke Zero
Q5 - Brand Image - rebellious - Pepsi
Q5 - Brand Image - rebellious - Diet Pepsi
Q5 - Brand Image - rebellious - Pepsi Max
Q5 - Brand Image - rebellious - None of these
Q5 - Brand Image - sleepy - Coke
Q5 - Brand Image - sleepy - Diet Coke
Q5 - Brand Image - sleepy - Coke Zero
Q5 - Brand Image - sleepy - Pepsi
Q5 - Brand Image - sleepy - Diet Pepsi
Q5 - Brand Image - sleepy - Pepsi Max
Q5 - Brand Image - sleepy - None of these
Q5 - Brand Image - traditional - Coke
Q5 - Brand Image - traditional - Diet Coke
Q5 - Brand Image - traditional - Coke Zero
Q5 - Brand Image - traditional - Pepsi
Q5 - Brand Image - traditional - Diet Pepsi
Q5 - Brand Image - traditional - Pepsi Max
Q5 - Brand Image - traditional - None of these
Q5 - Brand Image - weight-conscious - Coke
Q5 - Brand Image - weight-conscious - Diet Coke
Q5 - Brand Image - weight-conscious - Coke Zero
Q5 - Brand Image - weight-conscious - Pepsi
Q5 - Brand Image - weight-conscious - Diet Pepsi
Q5 - Brand Image - weight-conscious - Pepsi Max
Q5 - Brand Image - weight-conscious - None of these
Q6 - Main difference between cola drinkers (JANUARY AND FEBRUARY ONLY)
Q7 - Diet consciousness
Q8 - Exercise frequency
weighting
Max-Diff Experiment: I don't like to follow rules
Max-Diff Experiment: I try and get a lot done every day
Max-Diff Experiment: I think a lot about what I eat
Max-Diff Experiment: I care a lot about what others think
Max-Diff Experiment: I like to take chances
Max-Diff Experiment: I just want to have fun
Max-Diff Experiment: I spend as much time with my friends as I can
Max-Diff Experiment: I like to work on community projects