Does respondent have a mobile phone?
1 = Yes
2 = No

Work status
1 = Student
2 = Home maker
3 = Retired
4 = Not working
5 = Part-time worker
6 = Fulltime worker
7 = Don't know/refused

Occupation
1 = manager/administrator
2 = professional
3 = Associate professional
4 = Tradesperson and related
5 = clerical, sales and services
6 = production/transport worker
7 = Labourer and related worker
8 = don't know/refused

Age
1 = 15 and under
2 = 16-19 yrs
3 = 20-24 yrs
4 = 25-29 yrs
5 = 30-34 yrs
6 = 35-44 yrs
7 = 45-54 yrs
8 = 55-64 yrs
9 = 65 and over
10 = Don't know

Top of mind awareness
1 = AAPT/Cellular One
2 = New Tel
3 = One-tel
4 = Optus
5 = Orange (Hutchison)
6 = Telstra (Mobile Net)
7 = Virgin Mobile
8 = Vodafone
9 = Other
10 = Other
11 = No previous contract
99 = Don't know

Unaided awareness: AAPT/Cellular One
0 = No
1 = Yes

Still with company with previous contract?
1 = Yes
2 = No
3 = Never on contract

Reasons for change
1 = Too expensive
2 = Got a better deal
3 = Wanted better coverage
4 = Old phone co. closed down
5 = Upgraded to a new phone
6 = That's who work is with
7 = Store/salesperson recommendation
8 = Friend/family recommendation
9 = Home/other phone with them
10 = Came with the phone
11 = Other

Time with current company
1 = Under 1 wk
2 = 2 to 4 wks
3 = 1 to 6 mths
4 = 7 to 12 mths
5 = 13 to 18 mths
6 = 19 to 24 mths
7 = 2 to 3 yrs
8 = 4 to 6 yrs
9 = 7 to 10 yrs
10 = 11 yrs or more
11 = Don't know

Company choosen in choice set A
1 = AAPT/Cellular one
2 = New Tel
3 = Optus
4 = Orange
5 = Telstra
6 = Virgin Mobile
7 = Vodafone
8 = none of them

Allows to keep in touch
1 = Strongly agree
2 = Agree a little
3 = Neither
4 = Disagree a little
5 = Strongly disagree
9 = DON'T KNOW

Average monthly bill
1 = Less that $10 a month
2 = $10 to $19 a month
3 = $20 to $29 a month
4 = $30 to $39 a month
5 = $40 to $49 a month
6 = $50 to $74 a month
7 = $75 to $99 a month
8 = $100 to $149 a month
9 = $150 to $199 a month
10 = $200 or more a month
99 = Dont know

Where was phone bought from?
1 = Specialist phone store
2 = phone company over internet
3 = phoned a phone company
4 = Specialist electronics store
5 = major retailer
6 = my employer
7 = internet
8 = internet cafe
9 = family/friend
10 = door-to-door salesman
11 = other

Did respondent make final choice?
1 = respondent made final choice
2 = someone else

Who made the final choice?
1 = girlfriend/boyfriend/partner/wife/husband
2 = child
3 = parent
4 = my employer
5 = other

How much influence did respondent have?
1 = none
2 = a little
3 = a lot

Gender
1 = male
2 = female

Does respondent have children living with them?
1 = yes
2 = no

1 = Single
2 = Married/de facto
3 = Separated/divorced
4 = Widowed