IID - Interviewer Identification
Does respondent have a mobile phone?
Work status
Occupation
Age
Top of mind awareness
Unaided awareness: AAPT/Cellular One
Unaided awareness: New Tel
Unaided awareness: One-tel
Unaided awareness: Optus
Unaided awareness: Orange (Hutchison)
Unaided awareness: Telstra (Mobile Net)
Unaided awareness: Virgin Mobile
Unaided awareness: Vodafone
Unaided awareness: Other 1
Unaided awareness: Other 2
Unaided awareness: Don't know
Aided awareness: AAPT/Cellular One
Aided awareness: New Tel
Aided awareness: One-tel
Aided awareness: Optus
Aided awareness: Orange (Hutchison)
Aided awareness: Telstra (Mobile Net)
Aided awareness: Virgin Mobile
Aided awareness: Vodafone
Aided awareness: Other 1
Aided awareness: Other 2
Aided awareness: Don't know
Company currently with
Currently on contract?
Do they pre-pay calls?
Still with company with previous contract?
Company for previous contract - if on contract
Company for previous contract - if not on contract
Company forprevious contract - if not on contract and not moved
Reasons for change
Time with current company
Time until contract expires
Time with current phone
Time since first phone
Time until next phone
Bureaucratic - AAPT/Cellular One
Bureaucratic - New Tel
Bureaucratic - One-tel
Bureaucratic - Optus
Bureaucratic - Orange (Hutchison)
Bureaucratic - Telstra (Mobile Net)
Bureaucratic - Virgin Mobile
Bureaucratic - Vodafone
Slow service - AAPT/Cellular One
Slow service - New Tel
Slow service - One-tel
Slow service - Optus
Slow service - Orange (Hutchison)
Slow service - Telstra (Mobile Net)
Slow service - Virgin Mobile
Slow service - Vodafone
Friendly - AAPT/Cellular One
Friendly - New Tel
Friendly - One-tel
Friendly - Optus
Friendly - Orange (Hutchison)
Friendly - Telstra (Mobile Net)
Friendly - Virgin Mobile
Friendly - Vodafone
Low prices - AAPT/Cellular One
Low prices - New Tel
Low prices - One-tel
Low prices - Optus
Low prices - Orange (Hutchison)
Low prices - Telstra (Mobile Net)
Low prices - Virgin Mobile
Low prices - Vodafone
Fashionable - AAPT/Cellular One
Fashionable - New Tel
Fashionable - One-tel
Fashionable - Optus
Fashionable - Orange (Hutchison)
Fashionable - Telstra (Mobile Net)
Fashionable - Virgin Mobile
Fashionable - Vodafone
Unfashionable - AAPT/Cellular One
Unfashionable - New Tel
Unfashionable - One-tel
Unfashionable - Optus
Unfashionable - Orange (Hutchison)
Unfashionable - Telstra (Mobile Net)
Unfashionable - Virgin Mobile
Unfashionable - Vodafone
Reliable - AAPT/Cellular One
Reliable - New Tel
Reliable - One-tel
Reliable - Optus
Reliable - Orange (Hutchison)
Reliable - Telstra (Mobile Net)
Reliable - Virgin Mobile
Reliable - Vodafone
Here today, gone tomorrow - AAPT/Cellular One
Here today, gone tomorrow - New Tel
Here today, gone tomorrow - One-tel
Here today, gone tomorrow - Optus
Here today, gone tomorrow - Orange (Hutchison)
Here today, gone tomorrow - Telstra (Mobile Net)
Here today, gone tomorrow - Virgin Mobile
Here today, gone tomorrow - Vodafone
Good coverage - AAPT/Cellular One
Good coverage - New Tel
Good coverage - One-tel
Good coverage - Optus
Good coverage - Orange (Hutchison)
Good coverage - Telstra (Mobile Net)
Good coverage - Virgin Mobile
Good coverage - Vodafone
Network often down - AAPT/Cellular One
Network often down - New Tel
Network often down - One-tel
Network often down - Optus
Network often down - Orange (Hutchison)
Network often down - Telstra (Mobile Net)
Network often down - Virgin Mobile
Network often down - Vodafone
The best phones - AAPT/Cellular One
The best phones - New Tel
The best phones - One-tel
The best phones - Optus
The best phones - Orange (Hutchison)
The best phones - Telstra (Mobile Net)
The best phones - Virgin Mobile
The best phones - Vodafone
Conveniently located stores - AAPT/Cellular One
Conveniently located stores - New Tel
Conveniently located stores - One-tel
Conveniently located stores - Optus
Conveniently located stores - Orange (Hutchison)
Conveniently located stores - Telstra (Mobile Net)
Conveniently located stores - Virgin Mobile
Conveniently located stores - Vodafone
High prices - AAPT/Cellular One
High prices - New Tel
High prices - One-tel
High prices - Optus
High prices - Orange (Hutchison)
High prices - Telstra (Mobile Net)
High prices - Virgin Mobile
High prices - Vodafone
Unreliable - AAPT/Cellular One
Unreliable - New Tel
Unreliable - One-tel
Unreliable - Optus
Unreliable - Orange (Hutchison)
Unreliable - Telstra (Mobile Net)
Unreliable - Virgin Mobile
Unreliable - Vodafone
Meet all my communication needs - AAPT/Cellular One
Meet all my communication needs - New Tel
Meet all my communication needs - One-tel
Meet all my communication needs - Optus
Meet all my communication needs - Orange (Hutchison)
Meet all my communication needs - Telstra (Mobile Net)
Meet all my communication needs - Virgin Mobile
Meet all my communication needs - Vodafone
Leaders in mobile phone technology - AAPT/Cellular One
Leaders in mobile phone technology - New Tel
Leaders in mobile phone technology - One-tel
Leaders in mobile phone technology - Optus
Leaders in mobile phone technology - Orange (Hutchison)
Leaders in mobile phone technology - Telstra (Mobile Net)
Leaders in mobile phone technology - Virgin Mobile
Leaders in mobile phone technology - Vodafone
I like them - AAPT/Cellular One
I like them - New Tel
I like them - One-tel
I like them - Optus
I like them - Orange (Hutchison)
I like them - Telstra (Mobile Net)
I like them - Virgin Mobile
I like them - Vodafone
I hate them - AAPT/Cellular One
I hate them - New Tel
I hate them - One-tel
I hate them - Optus
I hate them - Orange (Hutchison)
I hate them - Telstra (Mobile Net)
I hate them - Virgin Mobile
I hate them - Vodafone
Don't know much about them - AAPT/Cellular One
Don't know much about them - New Tel
Don't know much about them - One-tel
Don't know much about them - Optus
Don't know much about them - Orange (Hutchison)
Don't know much about them - Telstra (Mobile Net)
Don't know much about them - Virgin Mobile
Don't know much about them - Vodafone
Percieved proportion of time the Optus network fails
Percieved proportion of time the Orange network fails
Percieved proportion of time the Telstra network fails
Percieved proportion of time the Vodafone network fails
ID number appearing on choice set booklet
Company choosen in choice set A
Company choosen in choice set B
Company choosen in choice set C
Company choosen in choice set D
Company choosen in choice set E
Company choosen in choice set F
Company choosen in choice set G
Company choosen in choice set H
Allows to keep in touch
Technology fascinating
Like look of phones
Surprised by bill size
Stops other people monitoring
Difficult to determine best deal
Spent a lot of time shopping for best deal
Closely monitors time on phone
Cost is a factor when deciding to SMS or phone
All friends have mobiles
Large phones mean no image
Calls kept short and to the point
Important to be able to contact friends whenever
Email used more than mobile
Only use mobile for essential calls
Mobile an essential part of lifestyle
Mobile assists personal safety
Can be contacted whenever needed
Only basic functions used
Like fast internet access on phone
Would like mobiles to work as video phones
Would like mobiles to download and play music
Would like mobiles to download and view short videos
More likely to change companies in the future due to number portability
Would like to do mobile banking with phone
Hours spent making personal calls - weekdays
Minutes spent making personal calls - weekdays
Hours spent on home phone - weekdays
Minutes spent on home phone - weekdays
Hours spent watching TV - weekdays
Minutes Spent watching TV - weekdays
Hours spent on PC internet access - weekdays
Minutes spent on PC internet access - weekdays
Hours spent accessing Internet from Mobile - weekdays
Minutes spent accessing Internet from Mobile - weekdays
Hours spent smoking - weekdays
Minutes spent smoking - weekdays
Hours reading newspaper - weekday
Mintues reading a newspapaer - weekday
Hours reading magazine - weekday
Minutes reading magazine - weekday
Hours spent listening to radio - weekday
Minutes spent listening to radio - weekday
Hours spent on personal calls - weekend
Minutes spent on personal calls - weekend
Hours spent on home phone - weekend
Minutes spent on home phone - weekend
Hours spent watching TV - weekend
Mintues spent watching TV - weekend
Hours spent on PC internet access - weekend
Minutes spent on PC access - weekend
Hours spent accessing Internet from mobile - weekend
Minutes spent accessing Internet from mobile - weekend
Hours spent smoking - weekend
Minutes spent smkoing - weekend
Hours spent reading newspaper - weekend
Minutes spent reading newspaper - weekend
Hours spent reading magazine - weekend
Minutes spent readin magazine - weekend
Hours spent listening to radio - weekend
Minutes spent listening to radio - weekend
How many SMS sent in typical week
Average monthly bill
Who pays the bill?
Proportion of calls that are business
Percentage of people with phone company known
Proportion of people with optus
Proportion of people with orange
Proportion of people with telstra
Proportion of people with vodaphone
Where was phone bought from?
Did respondent make final choice?
Who made the final choice?
How much influence did respondent have?
Gender
Does respondent have children living with them?