respid
userid
Q1_Gender
Q2_Age
Q2A_Location
HQRECOMMEND_To check when Q3 is asked
Q3A_1_Likeliness to recommend brand to friend or colleague_Apple
Q3A_2_Likeliness to recommend brand to friend or colleague_Microsoft
Q3A_3_Likeliness to recommend brand to friend or colleague_IBM
Q3A_4_Likeliness to recommend brand to friend or colleague_Google
Q3A_5_Likeliness to recommend brand to friend or colleague_Intel
Q3A_6_Likeliness to recommend brand to friend or colleague_Hewlett-Packard
Q3A_7_Likeliness to recommend brand to friend or colleague_Sony
Q3A_8_Likeliness to recommend brand to friend or colleague_Dell
Q3A_9_Likeliness to recommend brand to friend or colleague_Yahoo
Q3A_10_Likeliness to recommend brand to friend or colleague_Nokia
Q3A_11_Likeliness to recommend brand to friend or colleague_Samsung
Q3A_12_Likeliness to recommend brand to friend or colleague_LG
Q3A_13_Likeliness to recommend brand to friend or colleague_Panasonic
Q4A_1_Companies that are fun_Apple
Q4A_2_Companies that are fun_Microsoft
Q4A_3_Companies that are fun_IBM
Q4A_4_Companies that are fun_Google
Q4A_5_Companies that are fun_Intel
Q4A_6_Companies that are fun_Hewlett-Packard
Q4A_7_Companies that are fun_Sony
Q4A_8_Companies that are fun_Dell
Q4A_9_Companies that are fun_Yahoo
Q4A_10_Companies that are fun_Nokia
Q4A_11_Companies that are fun_Samsung
Q4A_12_Companies that are fun_LG
Q4A_13_Companies that are fun_Panasonic
Q4A_99_Companies that are fun_None of these
Q4B_1_Companies that are worth what you pay for_Apple
Q4B_2_Companies that are worth what you pay for_Microsoft
Q4B_3_Companies that are worth what you pay for_IBM
Q4B_4_Companies that are worth what you pay for_Google
Q4B_5_Companies that are worth what you pay for_Intel
Q4B_6_Companies that are worth what you pay for_Hewlett-Packard
Q4B_7_Companies that are worth what you pay for_Sony
Q4B_8_Companies that are worth what you pay for_Dell
Q4B_9_Companies that are worth what you pay for_Yahoo
Q4B_10_Companies that are worth what you pay for_Nokia
Q4B_11_Companies that are worth what you pay for_Samsung
Q4B_12_Companies that are worth what you pay for_LG
Q4B_13_Companies that are worth what you pay for_Panasonic
Q4B_99_Companies that are worth what you pay for_None of these
Q4C_1_Companies that are innovative_Apple
Q4C_2_Companies that are innovative_Microsoft
Q4C_3_Companies that are innovative_IBM
Q4C_4_Companies that are innovative_Google
Q4C_5_Companies that are innovative_Intel
Q4C_6_Companies that are innovative_Hewlett-Packard
Q4C_7_Companies that are innovative_Sony
Q4C_8_Companies that are innovative_Dell
Q4C_9_Companies that are innovative_Yahoo
Q4C_10_Companies that are innovative_Nokia
Q4C_11_Companies that are innovative_Samsung
Q4C_12_Companies that are innovative_LG
Q4C_13_Companies that are innovative_Panasonic
Q4C_99_Companies that are innovative_None of these
Q4D_1_Companies that are good customer service_Apple
Q4D_2_Companies that are good customer service_Microsoft
Q4D_3_Companies that are good customer service_IBM
Q4D_4_Companies that are good customer service_Google
Q4D_5_Companies that are good customer service_Intel
Q4D_6_Companies that are good customer service_Hewlett-Packard
Q4D_7_Companies that are good customer service_Sony
Q4D_8_Companies that are good customer service_Dell
Q4D_9_Companies that are good customer service_Yahoo
Q4D_10_Companies that are good customer service_Nokia
Q4D_11_Companies that are good customer service_Samsung
Q4D_12_Companies that are good customer service_LG
Q4D_13_Companies that are good customer service_Panasonic
Q4D_99_Companies that are good customer service_None of these
Q4E_1_Companies that are stylish_Apple
Q4E_2_Companies that are stylish_Microsoft
Q4E_3_Companies that are stylish_IBM
Q4E_4_Companies that are stylish_Google
Q4E_5_Companies that are stylish_Intel
Q4E_6_Companies that are stylish_Hewlett-Packard
Q4E_7_Companies that are stylish_Sony
Q4E_8_Companies that are stylish_Dell
Q4E_9_Companies that are stylish_Yahoo
Q4E_10_Companies that are stylish_Nokia
Q4E_11_Companies that are stylish_Samsung
Q4E_12_Companies that are stylish_LG
Q4E_13_Companies that are stylish_Panasonic
Q4E_99_Companies that are stylish_None of these
Q4F_1_Companies that are easy-to-use_Apple
Q4F_2_Companies that are easy-to-use_Microsoft
Q4F_3_Companies that are easy-to-use_IBM
Q4F_4_Companies that are easy-to-use_Google
Q4F_5_Companies that are easy-to-use_Intel
Q4F_6_Companies that are easy-to-use_Hewlett-Packard
Q4F_7_Companies that are easy-to-use_Sony
Q4F_8_Companies that are easy-to-use_Dell
Q4F_9_Companies that are easy-to-use_Yahoo
Q4F_10_Companies that are easy-to-use_Nokia
Q4F_11_Companies that are easy-to-use_Samsung
Q4F_12_Companies that are easy-to-use_LG
Q4F_13_Companies that are easy-to-use_Panasonic
Q4F_99_Companies that are easy-to-use_None of these
Q4G_1_Companies that are high quality_Apple
Q4G_2_Companies that are high quality_Microsoft
Q4G_3_Companies that are high quality_IBM
Q4G_4_Companies that are high quality_Google
Q4G_5_Companies that are high quality_Intel
Q4G_6_Companies that are high quality_Hewlett-Packard
Q4G_7_Companies that are high quality_Sony
Q4G_8_Companies that are high quality_Dell
Q4G_9_Companies that are high quality_Yahoo
Q4G_10_Companies that are high quality_Nokia
Q4G_11_Companies that are high quality_Samsung
Q4G_12_Companies that are high quality_LG
Q4G_13_Companies that are high quality_Panasonic
Q4G_99_Companies that are high quality_None of these
Q4H_1_Companies that are high performance_Apple
Q4H_2_Companies that are high performance_Microsoft
Q4H_3_Companies that are high performance_IBM
Q4H_4_Companies that are high performance_Google
Q4H_5_Companies that are high performance_Intel
Q4H_6_Companies that are high performance_Hewlett-Packard
Q4H_7_Companies that are high performance_Sony
Q4H_8_Companies that are high performance_Dell
Q4H_9_Companies that are high performance_Yahoo
Q4H_10_Companies that are high performance_Nokia
Q4H_11_Companies that are high performance_Samsung
Q4H_12_Companies that are high performance_LG
Q4H_13_Companies that are high performance_Panasonic
Q4H_99_Companies that are high performance_None of these
Q4I_1_Companies that are low prices_Apple
Q4I_2_Companies that are low prices_Microsoft
Q4I_3_Companies that are low prices_IBM
Q4I_4_Companies that are low prices_Google
Q4I_5_Companies that are low prices_Intel
Q4I_6_Companies that are low prices_Hewlett-Packard
Q4I_7_Companies that are low prices_Sony
Q4I_8_Companies that are low prices_Dell
Q4I_9_Companies that are low prices_Yahoo
Q4I_10_Companies that are low prices_Nokia
Q4I_11_Companies that are low prices_Samsung
Q4I_12_Companies that are low prices_LG
Q4I_13_Companies that are low prices_Panasonic
Q4I_99_Companies that are low prices_None of these
Q5AA_Recommend brand_Most Likely
Q5AB_Recommend brand_Least Likely
Q5BA_Recommend brand_Most Likely
Q5BB_Recommend brand_Least Likely
Q5CA_Recommend brand_Most Likely
Q5CB_Recommend brand_Least Likely
Q5DA_Recommend brand_Most Likely
Q5DB_Recommend brand_Least Likely
Q5EA_Recommend brand_Most Likely
Q5EB_Recommend brand_Least Likely
Q5FA_Recommend brand_Most Likely
Q5FB_Recommend brand_Least Likely
Q6_1_Products owned_iPad
Q6_2_Products owned_iPod
Q6_3_Products owned_iPhone
Q6_4_Products owned_Nokia mobile phone
Q6_5_Products owned_Other mobile phone (not Nokia and not iPhone)
Q6_6_Products owned_Mac computer - desktop
Q6_7_Products owned_Mac computer – laptop
Q6_8_Products owned_PC (non-Mac)
Q6_9_Products owned_Laptop computer (non-Mac)
Q6_99_Products owned_None of these
Q3B_1_Likeliness to recommend brand to friend or colleague_Apple
Q3B_2_Likeliness to recommend brand to friend or colleague_Microsoft
Q3B_3_Likeliness to recommend brand to friend or colleague_IBM
Q3B_4_Likeliness to recommend brand to friend or colleague_Google
Q3B_5_Likeliness to recommend brand to friend or colleague_Intel
Q3B_6_Likeliness to recommend brand to friend or colleague_Hewlett-Packard
Q3B_7_Likeliness to recommend brand to friend or colleague_Sony
Q3B_8_Likeliness to recommend brand to friend or colleague_Dell
Q3B_9_Likeliness to recommend brand to friend or colleague_Yahoo
Q3B_10_Likeliness to recommend brand to friend or colleague_Nokia
Q3B_11_Likeliness to recommend brand to friend or colleague_Samsung
Q3B_12_Likeliness to recommend brand to friend or colleague_LG
Q3B_13_Likeliness to recommend brand to friend or colleague_Panasonic