1 = Male
2 = Female

1 = Less than 18
2 = 18 to 24
3 = 25 to 29
4 = 30 to 34
5 = 35 to 39
6 = 40 to 44
7 = 45 to 49
8 = 50 to 54
9 = 55 to 64
10 = 65 or more

1 = 18 to 34
2 = 35 to 49
3 = 50 over

Q3 - Apple
1 = Not at all likely 0
2 = 1
3 = 2
4 = 3
5 = 4
6 = 5
7 = 6
8 = 7
9 = 8
10 = 9
11 = Extremely likely10

Q4 Fun - Apple
0 = no
1 = yes

Q5a Most
1 = Apple
2 = Microsoft
3 = IBM
4 = Google
5 = Nokia

Q5b Most
1 = Apple
2 = Sony
3 = Dell
4 = Yahoo
5 = Nokia

Q5c Most
1 = Microsoft
2 = Intel
3 = Samsung
4 = Sony
5 = Nokia

Q5d Most
1 = IBM
2 = Google
3 = Intel
4 = Sony
5 = Dell

Q5e Most
1 = Microsoft
2 = Google
3 = Samsung
4 = Dell
5 = Yahoo

Q5f Most
1 = Apple
2 = IBM
3 = Intel
4 = Samsung
5 = Yahoo

Q7 HH income
1 = Less than $15,000
2 = $15,001 to $30,000
3 = $30,001 to $45,000
4 = $45,001 to $60,000
5 = $60,001 to $90,000
6 = $90.001 to $120,000
7 = $120,001 to $150,000
8 = $150,001 to $200,000
9 = $200,001 or more