Respondent Status
0 = Incomplete
1 = Complete
2 = Screener
3 = Quota Full
4 = Speeder

Please tell us the one general category that best describes your professional situation
1 = Full service research provider
2 = Research group in an academic or other not-for-profit organization
3 = Enterprise (corporate) research department
4 = Advertising or PR agency research department
5 = Management consultancy research department
6 = Research freelancer or consultant
7 = Focus group facility (physical)
8 = Data collection services firm (CATI or online data collection provider)
9 = Other data collection/field or tab services provider
10 = Sample/panel provider
11 = Survey platform provider, MROC software, bulletin board communities or interview group platform, virtual focus group pla
12 = Software provider (statistical, text analytics, etc.)
13 = Social media monitoring and analysis, social media tools
14 = Secondary research or desk research
15 = Other
16 = I am not involved in providing or purchasing research services or customer insights

For testing only pick:
1 = Random path 1
2 = Random path 2

Which of the following best describes your role within your organization regarding research studies?
1 = I am the final decision maker about which methods, techniques, and resources we use/provide on a particular project
2 = I play a role in determining which methods, techniques, and resources we use/provide on a particular project
3 = I do not play a role in deciding on methods, techniques or resources, but I do play a role in evaluating performance of
4 = I do not play a role in deciding or evaluating methods, techniques, or resources for our projects

What kinds of research does your organization provide to clients or purchase from others?You may tick more than one_Quantitative data gathering and analysis
0 = False
1 = True

In terms of engagement structure, our market research role with clients is best described as:
1 = Traditional: Client defines study, MR firm executes and delivers findings
2 = Business Consultant: MR firm receives insights into business as context for design strategy, delivers findings in contex
3 = Strategic Insights: MR firm is closely engaged in business, provides expertise on methodologies, recommends new tools, m

How many years have you been working in the field of marketing research/insights?_Years in industry
1 = 0 years
2 = 1 year
3 = 3 years
4 = 5 years
5 = 10 years
6 = 15 years
7 = 20 years+
101 = Less than a year
102 = 1 to 2 years
103 = 3 to 5 years
104 = 6 to 10 years
105 = 11 to 20 years
106 = Over 20 years

Where is your market research organization primarily based or headquartered?
1 = North America
2 = South America
3 = Europe
4 = Middle East
5 = Africa
6 = Asia/Australasia
7 = International

Approximately how many employees, counting yourself, does your research organization or department have?_Years in industry
1 = 0
2 = 1
3 = 3
4 = 5
5 = 10
6 = 20
7 = 30
8 = 50
9 = 100
10 = 200
11 = lots!

How would you describe your position in your organization?
1 = Owner or sole proprietor
2 = Partner or part owner
3 = Principal
4 = General Manager
5 = Research Director
6 = Project Manager
7 = Department Head
8 = Professor/Instructor
9 = Research Assistant
10 = Other
110 = Other, please specify

In which of the following regions are you personally located? Please select only one
1 = Australia or New Zealand
2 = Brazil
3 = Canada
4 = Central and Southern Africa
5 = China
6 = Eastern Europe including Russia
7 = Mexico
8 = Middle East and North Africa
9 = Other Latin America or Caribbean
10 = Japan
11 = Other SE Asia or Pacific Rim including Taiwan
12 = South Asia/India
13 = Scandinavia
14 = UK or Ireland
15 = United States
16 = Western Europe (Not UK or Ireland)

How important do you think each of the following attributes is to clients when they select a research provider? _Length of experience/time in business
1 = Not at all Important 1
2 = 2
3 = 3
4 = 4
5 = Very Important 5

0 = Not Selected
1 = Selected