Age
Income
Gender
Living arrangements
Living arrangements - other
Colas (e.g., Coca-Cola, Pepsi Max)?
Sparkling mineral water
Coffee
Coca-Cola
Diet Coke
Coke Zero
Pepsi
Diet Pepsi
Pepsi Max
Preferred cola
feminine - Coke
feminine - Diet Coke
feminine - Coke Zero
feminine - Pepsi
feminine - Diet Pepsi
feminine - Pepsi Max
feminine - None of these
health-conscious - Coke
health-conscious - Diet Coke
health-conscious - Coke Zero
health-conscious - Pepsi
health-conscious - Diet Pepsi
health-conscious - Pepsi Max
health-conscious - None of these
innocent - Coke
innocent - Diet Coke
innocent - Coke Zero
innocent - Pepsi
innocent - Diet Pepsi
innocent - Pepsi Max
innocent - None of these
older - Coke
older - Diet Coke
older - Coke Zero
older - Pepsi
older - Diet Pepsi
older - Pepsi Max
older - None of these
open to new experiences - Coke
open to new experiences - Diet Coke
open to new experiences - Coke Zero
open to new experiences - Pepsi
open to new experiences - Diet Pepsi
open to new experiences - Pepsi Max
open to new experiences - None of these
rebellious - Coke
rebellious - Diet Coke
rebellious - Coke Zero
rebellious - Pepsi
rebellious - Diet Pepsi
rebellious - Pepsi Max
rebellious - None of these
sleepy - Coke
sleepy - Diet Coke
sleepy - Coke Zero
sleepy - Pepsi
sleepy - Diet Pepsi
sleepy - Pepsi Max
sleepy - None of these
traditional - Coke
traditional - Diet Coke
traditional - Coke Zero
traditional - Pepsi
traditional - Diet Pepsi
traditional - Pepsi Max
traditional - None of these
weight-conscious - Coke
weight-conscious - Diet Coke
weight-conscious - Coke Zero
weight-conscious - Pepsi
weight-conscious - Diet Pepsi
weight-conscious - Pepsi Max
weight-conscious - None of these
Main difference between cola drinkers
Weight-consciousness