S1 Age
2 = 15-18
3 = 19 to 24
4 = 25 to 29
5 = 30 to 34
6 = 35 to 39
7 = 40 to 44
8 = 45 to 49

S2 Gender
1 = Male
2 = Female

S3 Location
1 = North
2 = North East
3 = East
4 = South East
5 = South
6 = South West
7 = West
8 = North West

Burger Shack
0 = Not selected
1 = Selected

Q6 Most recent order
1 = Burger Shack
2 = Burger Chef
3 = Nuovo Burger
5 = Lucky's Pizza
6 = Pizza Heaven
7 = Southern Fried Chicken
8 = Arnold's
9 = Nero's Pizza
10 = Pret'a'pane
11 = Ma's burgers
12 = Asian
13 = Mexican
14 = Bread Basket
98 = Other fast food
99 = None of these

Q7 Most recent order - occasion
1 = Breakfast
2 = A Morning snack
3 = Lunch
4 = An Afternoon snack
5 = Dinner
6 = An Evening snack
9 = A Late night snack

Q7b And your last order from [INSERT FROM Q6] for [INSERT FROM Q7], was that...?
1 = Monday
2 = Tuesday
3 = Wednesday
4 = Thursday
5 = Friday
6 = Saturday
7 = Sunday

Q8 Most recent order - how ordered
1 = Ordered and ate at the place
2 = Ordered (either at the place or over phone, not drive through), picked up/took the food somewhere else to eat
3 = Ordered at the place via drive through
4 = Ordered (e.g. over the phone, online) and had the food delivered to where you were to eat

Q9 Most recent order - on own / with others?
1 = Alone
2 = With others

C1 Household description
1 = Single (under 40) without children
2 = Single (over 40) without children
3 = Couple (under 40) without children
4 = Couple (over 40) without children
5 = Mix of adults - no children under the age of 18 years
6 = Young family - mainly preschool aged kids
7 = Middle family - mainly primary school aged kids
8 = Older family - mainly high school aged kids
9 = Couple whose children have left home

C2 Work Status
1 = Home duties
2 = Currently in full time employment
3 = Currently in part time employment
4 = Non Student not currently working but not retired
5 = Student/not working
6 = Retired

C3 Occupation (household head)
1 = Professional
2 = Technical
3 = Executive
4 = Clerical
5 = Sales
6 = Services
7 = Agriculture
8 = Labourer
9 = Other

1 = Less than $20,000
2 = $20,000 - $39,999
3 = $40,000 - $59,999
4 = $60,000 - $79,999
5 = $80,000 - $99,999
6 = $100,000 - $149,999
7 = $150,000 or more
99 = Prefer not to say