MVN1
1 = Segment 1
2 = Segment 2
3 = Segment 3
4 = Segment 4

MVN
1 = Segment 1

Buy Bread at the supermarket
0 = No
1 = Yes

Gender
1 = Male
2 = Female

How many eggs do you usually buy?
1 = 6
2 = 12
3 = More than 12
4 = 24
5 = 30
6 = Other

Age
1 = Under 18
2 = 18-24
3 = 25-29
4 = 30-34
5 = 35-39
6 = 40-44
7 = 45-49
8 = 50-54
9 = 55-59
10 = 60-64
11 = 65 or more

Household structure
1 = Living alone
2 = Living with partner only
3 = Living with children only
4 = Living with partner and children
5 = Sharing accommodation
6 = Other situation

Pre-tax income
1 = Less than $30,000
2 = $30,001 to $45,000
3 = $45,001 to $60,000
4 = $60,001 to $100,000
5 = $100,001 or more
6 = Prefer not to disclose

MGB Status
1 = Yes
2 = I equally share the responsibility
3 = No

Egg buying philosophy
1 = I just get the standard eggs
2 = I try to get the cheapest eggs
3 = I get the first eggs that I see
4 = I only buy free range eggs
5 = I prefer vegetarian eggs

Male
0 = Not Selected
1 = Selected

Choice-based Conjoint: Choices
1 = A
2 = B
3 = C

Choice-based Conjoint: Alternative
0 = A
1 = B
2 = C

Choice-based Conjoint: Weight
0 = 55g
1 = 60g
2 = 65g
3 = 70g

Choice-based Conjoint: Organic
0 = BLANK
1 = Antibiotic and hormone free

Choice-based Conjoint: Charity
0 = BLANK
1 = 10% of Revenue donated to RSPCA

Choice-based Conjoint: Quality
0 = Fresh Eggs (Caged)
1 = Barn Raised
2 = Free Range

Choice-based Conjoint: Uniformity
0 = All eggs appear the same
1 = Some eggs appear different (e.g. Shell Colour)

Choice-based Conjoint: Feed
0 = BLANK
1 = Fed on grain and fish (high in Omega)
2 = Fed only on vegetables